Meridian Audio launches Master Quality Authenticated (MQA), a technology that facilitates the efficient streaming of hi-res music and would go on to powering hi-res streaming on Tidal from early 2017 (by which point MQA would be its own company). Around this time, it also announced plans to support hi-res streaming in partnership with Meridian's MQA technology (see below) and it launched in several more markets. It was then acquired by Jay-Z in March 2015, leading to a star-studded 'relaunch' that saw the likes of Alicia Keys, Arcade Fire, Beyonce, Madonna, Daft Punk and more give a public show of support for the streaming service, with Tidal repositioning itself as "the first-ever artist-owned global music entertainment platform". The Tidal streaming service is born as a rebranded WiMP by its Norweigan founder Aspiro, bringing lossless (CD-quality) streaming to the UK and US.
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